SECURE & PROTECT YOUR ONLINE BRAND

If others called you by the wrong name, what would life be like? Yes, everyone experiences this at some time.  Mistakes happen, but not all the time!  Your name belongs to you and it represents your character.

Protecting your online image is vital for your business and personal life.  How do you present a professional online image with an internet service provider’s name (i.e.: yourname@mchsi.com or aol.com, iowatelecom.net, gmail.com or yahoo.com…), what does this say about your brand image?

Securing a “URL” and setting up an email that secures your family heritage or business positions are relatively simple and if you need help, contact Strat Exe.

Here are the steps to take:

1.  Select a “URL registration” site like www.godaddy.com, www.register.com or other online registration services.

2.  Set up an account and then search for the URL you may want to secure.  The URL name could be taken already and so you may have to try different combination of words and special characters (“-“ or “_”).  .com is most common for companies with but .biz growing in popularity.  .org is generally for organizations and .net for technical support businesses.

We suggest setting up an account first to help secure the URL quickly when you find what you want.  Generally, the URL will cost from $5 -$10 per year to register (you only rent it).

3.  Once the URL is secure, there are many options to evaluate, but the key is to make sure you secure the URL to protect your name and business.  The other options can be evaluated at a later time.

Besides my business name (www.stratexe.com), I also registered www.martystratton.com; www.martinjstratton.com and www.strattonconnect.com to make sure my name options is protected.  Other URL’s were secured based on possible! business needs… example:  www.the-e-revolution, www.p2p.com, and www.thepowerofalignment.com.  These are reserved to support new business ventures and protect the business “real estate” online.

4.  Once you have the URL registered, search for a mail server for your URL name to use.  These typically cost $12 – $50 per year depending on how many emails you want (name@yoururl.xxx).  Godaddy.com or 1and1.com provides these services without having a website.  You can always build your website with the URL and combine both in the future.

This is not a difficult process and you do not have to be a tech-head to register and secure a URL.  Strat Exe provides this cost effective service for you… for as little as $45, we will evaluate URL options, set up your account and secure a URL for the first year.  To set up your email server, the investment is $50 plus the expense of the email service agreement (your choice). 

5.  Ask about an affordable, professional and search engine friendly website that you can manage – for as low as $495.  New technology and techniques allow everyone to use “MS Word” like tools to manage an online site.  Email us (solutions@stratexe.com) to learn more.

We believe in delivering practical, affordable and useable solutions to expand the entrepreneur spirit.

Do not let someone else take over your online identity.  Take action now, it will save you time consuming challenges in the future.