What would life be like if you were called by the wrong name… all the time?  Yes, everyone experiences this at some time.  Mistakes happen, but not all the time!  Your name belongs to you and it represents your character. What about your business?  Is your online name protected?  Is your online business “real estate” [...]

”It is like running in quicksand” according to one business owner who spoke about the amount invested in a new project that failed due to poor execution.

Too often, I hear comments from business owners to the effect that the customer should understand the reasons to do business with them (the business). This comment can be as misleading as the restaurants attempt to give guidance. The customer’s understanding is the key… not the intent and belief of the business.

Protecting your online image is vital for your business and personal life. How do you present a professional online image with an internet service provider’s name (i.e.: yourname@mchsi.com or aol.com, iowatelecom.net, gmail.com or yahoo.com…), what does this say about your brand image?