Business leaders will sometimes act as their companies spokesperson and try to convey confidence, trust and “we are solving past problems for the better.” Lee Iacocca did this with Chrysler in the 1970’s and rebuilt the company. CEO’s & Presidents convey a heartfelt message that “they are paying attention and will make their company a better place.”

What would life be like if you were called by the wrong name… all the time?  Yes, everyone experiences this at some time.  Mistakes happen, but not all the time!  Your name belongs to you and it represents your character. What about your business?  Is your online name protected?  Is your online business “real estate” [...]

Too often, I hear comments from business owners to the effect that the customer should understand the reasons to do business with them (the business). This comment can be as misleading as the restaurants attempt to give guidance. The customer’s understanding is the key… not the intent and belief of the business.