Business leaders will sometimes act as their companies spokesperson and try to convey confidence, trust and “we are solving past problems for the better.” Lee Iacocca did this with Chrysler in the 1970’s and rebuilt the company. CEO’s & Presidents convey a heartfelt message that “they are paying attention and will make their company a better place.”

”It is like running in quicksand” according to one business owner who spoke about the amount invested in a new project that failed due to poor execution.

Too often, I hear comments from business owners to the effect that the customer should understand the reasons to do business with them (the business). This comment can be as misleading as the restaurants attempt to give guidance. The customer’s understanding is the key… not the intent and belief of the business.

Protecting your online image is vital for your business and personal life. How do you present a professional online image with an internet service provider’s name (i.e.: yourname@mchsi.com or aol.com, iowatelecom.net, gmail.com or yahoo.com…), what does this say about your brand image?

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